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ADM Launches Superb Soya Protein Fibre for High Quality Meat Nutrition at IFFA 2016

admADM, stand E58, Hall 4, IFFA, 7-12 May 2016, Frankfurt, Germany

ADM announces the EMEA launch of SUPERB™, a functional soya protein fibre developed to boost the protein and fibre content, control moisture retention and improve texture in meat products.

Derived from the cell walls of the soya bean seed (cotyledon), SUPERB consists of a matrix of protein and insoluble fibre, which offers increased water binding capabilities to manage moisture within food systems.

This enhances strength and flexibility, maintains texture and reduces cooking time. Thanks to a minimum of 40 per cent fibre and 30 per cent protein content, SUPERB offers nutritional benefits that are relevant to today’s consumers.

ADM SUPERB soya fibre

SUPERB, to be introduced at IFFA 2016, is suitable for use in many meat-based applications, such as ground meat systems, emulsified meats and whole-muscle meat products. The ingredient is a fine powder that hydrates quickly and is easy to incorporate into meat product systems. Functionally, ADM’s new ingredient helps to optimise processing yields by binding water, and maintains flavour and juiciness through water retention and reduced water release.

“The addition of SUPERB to our current fibre and protein ingredient portfolios positions ADM as a one-stop-shop with added solutions for a range of customer needs, enabling food manufacturers to develop innovative, effective and nutritious meat products,” says Tim Symons, Sales Director Meats & Meals, EMEA, at ADM. “SUPERB not only taps into the trend for added high quality protein and fibre, but its superior water binding properties also help manufacturers improve the quality of their products.”

To learn how SUPERB can meet your needs, visit the ADM team at IFFA on stand E58 in Hall 4 or through our customer seminars during the exhibition by registering at adm.com/iffa
About ADM
For more than a century, the people of Archer Daniels Midland Company (NYSE: ADM) have transformed crops into products that serve the vital needs of a growing world. Today, we’re one of the world’s largest agricultural processors and food ingredient providers, with more than 32,300 employees serving customers in more than 160 countries. With a global value chain that includes 428 crop procurement locations, 280 ingredient manufacturing facilities, 39 innovation centers and the world’s premier crop transportation network, we connect the harvest to the home, making products for food, animal feed, industrial and energy uses. Learn more at www.adm.com