adapa

Cellular Agriculture: The Magic Touch of Silicon Valley

By Henk Hoogenkamp

The world’s future is the (r)evolution of society where animal products are animal-free. Silicon Valley investors are attracted by synthetic biotechnology and synthesizing whole genes or genomes are now becoming more like the disruptive value propositions that will define technology-driven business models going forward.

Read more ...

Impossible is possible

By Henk Hoogenkamp

Impossible Foods name to fame has been the successful creation of “plant blood”. This liquid makes a meatfree burger not only looking like raw ground beef, but also bleeds on the grill similarly as the all-time American iconic burger. A growing number of select US restaurants now serve these plant meat foods that originate from world’s technology hub Silicon Valley in California.

Read more ...

It is not just the food industry which is undergoing metaphorical changes

By Henk Hoogenkamp

Fast growing world population, climate change, ecosystem degradation, energy- water- and land scarcity are making today’s food production increasingly unsustainable. Disruptive innovation can be defined as the introduction of new technologies and products -such as generated by cellular biotechnology- that unexpectedly displace an established technology and often disrupts the status quo.

Read more ...

Food Reflects A New Reality /Part 2/

By Henk Hoogenkamp

The global protein ingredient market enjoys an annual growth of 4 percent. This growth will continue until at least 2025. Most of the growth is driven by the developing world, particularly Indonesia, the Philippines, India, China, and sub- Saharan Africa. As of 2016, Asia has an estimated population size of 4,4 billion, of which it’s continuously growing segment of middle-class consumers totals about 500 million.

Read more ...

Food Reflects A New Reality /Part 1/

By Henk Hoogenkamp

Disruptive innovation for disrupted consumers accelerated population growth, climate change, ecosystem degradation, energy- water- and land scarcity are making today’s food production increasingly unsustainable. Disruptive innovation can be defined as the introduction of new technologies and products –such as generated by cellular biotechnology- that unexpectedly displace an established technology and often “disrupts” the status quo.

Read more ...

Cellular agriculture: meat for today’s future

By Henk Hoogenkamp

Major changes often upend people and societies. It is no surprise really that breakthrough technologies such as cellular agriculture are so overwhelming, especially since they will have a cataclysmic impact on the world. Many of the new technologies are all converging at the same time and interconnectness and complexity might very well strangle corporate marketing communication with the core consumers.

Read more ...