Protein: A Journey to a New Reality /Part 2/

By Henk Hoogenkamp, Protein Applications Expert

The consumer landscape is changing rather quickly and especially Millennial consumers (born 1982- 2004) are driving change in areas such as clean and clear labels, natural, and recognisable ingredients. This powerful group of consumers is looking for unique meals or meat snacks with less or no preparation time. However, they also want foods to fit a holistic wellness that is perceived as foundationally nutritious.

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