MarketLine analyst, Nicholas Wyatt, explains: “The US is the largest market by value for fish and seafood, accounting for 13.9% of global revenues. Value increases, while lower than in many other countries, have been driven by increased health awareness, as US public health bodies recommend eating two pieces of fish a week. Such advice is not unique to the US, and improved health consciousness is set to help the market globally in the mid to long term.”

The global market is forecast to grow at a CAGR of 3.9% between 2015 and 2020, aided by increased health consciousness and the desire for quality seafood among newly affluent consumers.

Volumes are growing at a slightly slower pace than values, demonstrating the impact of increased values in developing markets. In fact, the difference in growth rate between volume and value is greater in Asia-Pacific than it is on a global scale, providing further evidence that premium products are propelling the market in that region.

Wyatt adds: “The future looks bright for the fish and seafood market, but producers must pay attention to sustainability issues. Responsible fishing is key to the future health of the market. Overfishing or disease spread by overcrowded caging, as has been seen before in Chile, can create damaging health issues that rock consumer confidence.”

Although these issues mean forecasts must be treated with a degree of caution, the current outlook for the global fish and seafood market is very positive indeed. www.marketline.com