In particular, with research by Ishida Europe showing that over 50% of its website visitors come from mobile devices and tablets, the new site has been fully optimised for mobile use.

As well as detailed model information, individual product pages now include case studies and videos to offer practical demonstrations of Ishida’s market knowledge and solutions-based approach across a range of industries. A comprehensive support page provides details of Ishida’s complete aftersales package including service and support, training, spare parts, and service contracts.

“Ishida has a long-established reputation for the quality of its equipment and the knowledge and experience of its people, and we wanted this to be reflected in our website,” commented Ishida Europe’s Marketing Director Steve Jones.

“Equally important was to ensure that the site was completely user-friendly to underline the ease of doing business with us.”

The website will be updated with new content on a regular basis. English and German sites are currently available with additional languages planned for the future. www.ishidaeurope.com