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Micvac’s first customer is first again!

micvacThe Swedish company Gooh (short for good and healthy) was the very first company to adopt the Micvac method, and it launched a range of premium chilled ready meals back in 2005. Today, they are first again – launching new premium recipes in a two-compartment tray.

There will be two new recipes, Chicken Red Curry and Chicken Garam Masala, and the products are now available in the shops in Sweden.

“We’re very happy to be able to launch this new range of products on the Swedish market,” says Anna Barrner, Nordic Marketing & Innovation Manager – Ready To Eat at Lantmännen. “These new recipes reflect our wish always to serve the best quality and taste, but it also provides a new eating experience as the rice and chicken are separated in two compartments. We know that consumers request this kind of meal.”

Micvac first customer

The two-compartment tray has been under development at Micvac for some time. “One of the issues was to be able to use only one valve,” explains Fredrik Larsson, Technical Director at Micvac. “This has now been solved, and when the whistling valve lets the consumer know that the meal is ready to eat, the temperature is even in both compartments.”

Micvac at IFFA

iffaMicvac is exhibiting at the IFFA fair in Frankfurt for the second time. The exhibition runs 7th – 12th May 2016. “Micvac has experienced some exciting years since the last IFFA in 2013,” states Håkan Pettersson, Managing Director of Micvac. “Not only Europe is continuing to develop satisfactorily, but Japan too has shown a big interest in our technology in recent years, and we have just announced that we have a new customer in South Korea, so we see great possibilities in this region”.

“Our first customer on the South American continent is establishing itself, and there are many interesting developments in the USA together with our partner Bemis,” Håkan Pettersson continues.

In 2015, Micvac hired a Country Manager France to put more effort into the promising French market. “We will do the same during this year in Germany,” says Christina Frohm Kramer, Marketing and Regional Sales Director.

Please come and visit us during the fair to find out more about the fresh way to produce chilled ready meals – Stand E58 in Hall 9.1.

Micvac – We serve the method, you serve the food. www.micvac.com