Tag: McWHOPPER

  • Social Media Foods: “McWHOPPER”

    By Henk Hoogenkamp, Protein Applications Expert Social media platforms have captured a rapidly increasing number of consumers driving food and beverage purchase behavior. Trends can achieve quick momentum especially for the consumers aged under 30, who are connected 24 hours a day. Platforms such as Facebook, Twitter, Snapchat, Podcast, and Instagram, stimulate ultra-connectedness and even…