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1. Quality Meat Scotland focus on what’s behind the label in new consumer marketing campaign for Scotch Beef, Scotch Lamb & Specially Selected Pork

(News)
Quality Meat Scotland (QMS) has proudly launched its authentic and emotionally engaging new marketing campaign, ‘When You Know, You Know’ developed with Edinburgh-based creative agency, Multiply. It highlights ...

2. Quality Meat Scotland (QMS) Chief Executive, Sarah Millar, wins National Women in Agriculture Trade Organisation Woman of the Year Award

(News)
Sarah Millar, the chief executive of QMS, has been crowned the Trade Organisation Woman of the Year at the inaugural National Women in Agriculture Awards at the House of Commons on 9 May. The prestigious ...

3. All-female Scottish butcher cohort aims to drive Scotch business after Northern Ireland trip

(News)
... butchers recently. The trip, organised by Quality Meat Scotland’s (QMS’) Scotch Butchers Club, saw the group visit seven members of the Elite Butchers of Northern Ireland, an organisation of 16 proactive ...

4. Scotch Beef Club relaunches in style to premium Italian buyers

(News)
Scotch Beef is now high fashion in Milan after Quality Meat Scotland (QMS) relaunched the Scotch Beef Club in Italy, focussing on increasing exports to this high-profile, premium market. To celebrate ...