Sairem

Social Media Foods: “McWHOPPER”

By Henk Hoogenkamp

Social media platforms have captured a rapidly increasing number of consumers driving food and beverage purchase behavior. Trends can achieve quick momentum especially for the consumers aged under 30, who are connected 24 hours a day. Platforms such as Facebook, Twitter, Snapchat, Podcast, and Instagram, stimulate ultra-connectedness and even create visual food appeal and authenticity by sharing photographs and ideas in a setting that influences awareness, and ultimately, purchase decisions.

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The Barley Protein Brewing Story

By Henk Hoogenkamp

The evolving plant protein and fiber trend present challenges and opportunities for the processed meat industry. Even though health and wellness in processed meat products are not really seen as trending, consumers do pay attention and desire traditional flavor and texture, as well as keeping a clean & natural label.

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To Live Life, The World Needs to Preserve

By Henk Hoogenkamp

It looks like the world is accelerating the transition towards animal-free protein. That shift is good for the planetary wellbeing, human health, and animal welfare. Going forward, personal health and global food sustainability are considered the strong drivers of consumer choice. The planet’s health on the heels of taste, nutrition, and natural clean labeling, will elevate into sharper focus by the younger generations.

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The Arrival of Cell-Cultured Meat /Part 2/

By Henk Hoogenkamp

Biomedical Expertise
The ongoing challenges include finding better cell lines and nutrient media to feed those cells, scaffolding systems to shape the cells into tissue meat, as well as building bioreactors for large-scale production of meat that is eco-friendly and ethically sound.

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The Arrival of Cell-Cultured Meat /Part 1/

By Henk Hoogenkamp

The colossal global meat industry is increasingly facing multiple challenges ranging from interrelated ethical, environmental, and business concerns. In the future, the words “meat” and “animal” will be decoupled. Meat without animals is the new notion of cellular biotechnology using stem cells and bioreactors as the basic platform to grow healthy and nutritious cultured meat.

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Imagining The Future: Cellular Agriculture /Part 2/

By Henk Hoogenkamp

Agricultural civilization came before the technology-driven era by several millennia, but technology-driven inventions have since overpowered agricultural domination. Cellular agriculture is a true groundbreaking entrepreneurial field that is still in its early conceptual phase and some startups are in need of additional funding.

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