Social Media Foods: “McWHOPPER”

By Henk Hoogenkamp

Social media platforms have captured a rapidly increasing number of consumers driving food and beverage purchase behavior. Trends can achieve quick momentum especially for the consumers aged under 30, who are connected 24 hours a day. Platforms such as Facebook, Twitter, Snapchat, Podcast, and Instagram, stimulate ultra-connectedness and even create visual food appeal and authenticity by sharing photographs and ideas in a setting that influences awareness, and ultimately, purchase decisions.

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