Darren Takes on Protein-Focused Role at Ishida

ishida logoIshida Europe has appointed Darren Chandler as General Manager, Protein Solution Sales, responsible for business development and growth in the protein sector throughout the EMEA region, including the overseeing of major projects for meat and poultry applications.

Darren ChandlerIn his new role, Darren will lead a dedicated team of specialists focusing on the specific needs of the meat and poultry sector, in particular the increasing requirement for automated and fully integrated solutions. In addition, Darren will work on the ongoing development of Ishida’s protein product portfolio to ensure the company’s equipment continues to meet the needs of customers.

“Throughout the EMEA region, the protein sector offers great business opportunities, but at the same time this is leading to increased competition,” explained Darren.

“Our focus is to ensure that we can meet the specific requirements of customers at every stage of their development – for example, enabling start-up businesses and companies in emerging markets to harness the technology that will allow them to increase production rates to meet demand, as well as bespoke integrated line solutions that maximise throughput and increase efficiencies, helping to counter the problems of labour shortages in organisations in more mature markets.”

Darren joined Ishida in 2008 as a Project Manager and was appointed Project Engineering Manager in 2014, heading up the central project team at Ishida Europe’s headquarters in Woodgate, Birmingham, UK.

“Darren has made a significant contribution to Ishida Europe during his 13 years with the company,” commented Mike Cairns, Ishida Europe’s Sales Director. “His extensive knowledge and experience of the protein sector will be invaluable in helping our customers meet and exceed their business objectives.”

Darren has recently completed a three-year Senior Leadership Masters’ Degree Apprenticeship (SLMDA), becoming the first student from the University of Worcester to graduate from this innovative new management degree programme.

“The completion of my degree proved the ideal time to seek a new challenge,” said Darren. “I look forward to putting both my practical and theoretical experience to good use in supporting our protein customers.” www.ishidaeurope.com