Consumer Confusion
By Henk Hoogenkamp, Protein Applications Expert
In the old days or in traditional societies, people were not incessantly being bombarded with the temptation to eat. However, today’s contemporary consumers are constantly reminded to eat, even when they are not hungry. The main reason is the wide availability of ready-to-eat convenience foods in a setting of a 24/7 society. The modern food environment, engineered for maximum enjoyment, will trigger compulsive overeating that ultimately results in obesity and lead to developing degenerative diseases.